Brokers and Brokerage

Mardi Gras Moon Pies

Author: Ann McCarthy
photograph by Michael Kraus
The tastiest trinket thrown from Mobile's Mardi Gras floats is the Moon Pie. Invented in 1917 by the Chattanooga Bakery in Chattanooga, Tennessee, this marshmallow-filled, chocolate-covered graham-cracker cookie became a parade staple when sharp-edged Cracker Jack boxes were banned in the1970s. Last year Mobilians snapped up nearly 7 million pies during Carnival, including look-alike Mardi Gras pies from the Mondo Bakery Co. in Rome, Georgia. Moon Pies suit the family-friendly ambience of Mobile's Mardi Gras: Kids may get bored by beads, but Moon Pies keep them happy. Us, too.

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