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Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English...

Business Brokerage AdWords

Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English...

Forex Broker See Sponsored Links .

Online Brokerage algorithm

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Real Estate Broker A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring more users, which in turn brings more advertising revenue).

The GLS glossary source file contains the terms (glossary) and their definitions comprising the glossary. The main body of the glossary source text file consists of a collection of entries called terms. These are the words and phrases defined in the glossary. The term is the primary key (index) of the glossary. Glossary Terms Section contains the elements that comprise the data of the glossary. Each term element contains a word or a phrase (the glossary term) and a definition. It may also include alternate forms and other elements that control the term's behavior and graphical display.

Agency Brokerage Spark article PR

Defines the destination folder for saving the glossary project. The glossary project files are saved for further maintenance of the glossary.

Business Broker The submitting of free reprint articles to many article submission sites and article distribution lists in order to increase your website's search engine ranking and Google PageRank. (In this sense, the "PR" stands for PageRank.) Like traditional public relations, article PR also conveys a sense of authority because your articles are widely published. And because you're proving your expertise and freely dispensing knowledge, your readers will trust you and will be more likely to remain loyal to you. (In this sense, the "PR" stands for Public Relations.)

Brokerage Account article submission sites

Stock Broker Websites which act as repositories of free reprint articles. They are sites where authors can submit their articles free of charge, and where webmasters can find articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites. See also article PR .

Brokerage Online Stock Trading backlink

Broker Justin Ticket A text link to your website from another website. See also link .

Real Estate Brokerage copy

Commodity Broker The words used on your website.

Brokerage House copywriter

Real Estate Broker Exam A professional writer who specializes in the writing of advertising copy (compelling, engaging words promoting a particular product or service). See also SEO copywriter and web copywriter .

Brokerage Services crawl

Broker Live Ticket Google finds pages on the World Wide Web and records their details in its index by sending out 'spiders' or 'robots'. These spiders make their way from page to page and site to site by following text links. To a spider, a text link is like a door.

Online Brokerage Firm domain name

Security Broker Dealer The virtual address of your website (normally in the form www.yourbusinessname.com). This is what people will type when they want to visit your site. It is also what you will use as the address in any text links back to your site.

Coldwell Banker Residential ezine

Freight Broker An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written, helpful articles and give you full credit as author, including a link to your website.

Freight Brokerage Flash

Broker Lie Ticket A technology used to create animated web pages (and page elements).

4th Boost Brokerage By free reprint article

Florida Mortgage Broker An article written by you and made freely available to other webmasters to publish on their websites. See also article PR .

Insurance Brokerage Google

Online Broker The search engine with the greatest coverage of the World Wide Web, and which is responsible for most search engine-referred traffic. Of approximately 11.5 billion pages on the World Wide Web, it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking!

Brokerage Company Google AdWords

Broker Lonely Ticket See Sponsored Links .

Commodity Brokerage Google PageRank

New York Ticket Broker How Google scores a website's importance. It gives all sites a mark out of 10. By downloading the Google Toolbar , you can view the PR of any site you visit.

Prime Brokerage Google Toolbar

Real Estate Agent Broker A free tool you can download . It becomes part of your browser toolbar. It's most useful features are it's PageRank display (which allows you to view the PR of any site you visit) and it's AutoFill function (when you're filling out an online form, you can click AutoFill, and it enters all the standard information automatically, including Name, Address, Zip code/Postcode, Phone Number, Email Address, Business Name, Credit Card Number (password protected), etc.) Once you've downloaded and installed the toolbar, you may need to set up how you'd like it to look and work by clicking Options (setup is very easy). NOTE: Google does record some information (mostly regarding sites visited).

Yacht Brokerage HTML

Trucking Broker HTML (HyperText Markup Language) is the coding language used to create much of the information on the World Wide Web. Web browsers read the HTML code and display the page that code describes.

National Brokerage Internet

Property Broker An interconnected network of computers around the world.

Brokerage Commercial Ranking JavaScript

Mobile Home Broker A programming language used to create dynamic website pages (e.g. interactivity).

Brokerage Business keyword

Concert Ticket Broker A word which your customers search for and which you use frequently on your site in order to be relevant to those searches. This use known as targeting a keyword. Most websites actually target 'keyword phrases' because single keywords are too generic and it is very difficult to rank highly for them.

Stock Brokerage Firm keyword density

Customs Broker A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.

Full Service Brokerage keyword phrase

Boston Ticket Broker A phrase which your customers search for and which you use frequently on your site in order to be relevant to those searches.

Online Brokerage Account link

Discount Broker A word or image on a web page which the reader can click to visit another page. There are normally visual cues to indicate to the reader that the word or image is a link.

Customs Brokerage link path

Auto Truck Broker Using text links to connect a series of page (i.e. page 1 connects to page 2, page 2 connects to page 3, page 3 connects to page 4, and so on). Search engine 'spiders' and 'robots' use text links to jump from page to page as they gather information about it, so it's a good idea to allow them traverse your entire site via text links.

Forex Brokerage link partner

Future Broker A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking.

Online Stock Brokerage link popularity

Broker Settlement Structured The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a number of methods to increase their site's link popularity including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.

Discount Online Brokerage link text

Food Broker The part of a text link that is visible to the reader. When generating links to your own site, they are most effective (in terms of ranking) if they include your keyword.

Mortgage Brokerage meta tag

Broker License A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search.

Discount Brokerage Firm natural search results

Best Online Brokerage The 'real' search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.

Auto Broker organic search results

Brokerage Feeling See natural search results .

Transportation Broker PPC (Pay-Per-Click advertising)

Truck Brokerage See Sponsored Links .

Interactive Broker PageRank

Cuna Brokerage See Google PageRank .

Mortgage Broker Licensing rank

Fidelity Brokerage Your position in the search results that display when someone searches for a particular word at a search engine.

Broker Dealer reciprocal link

Brokerage Firm Forex A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other's website on their own website). Most search engines (certainly Google) are sophisticated enough to detect reciprocal linking and they don't view it very favorably because it is clearly a manufactured method of generating links. Websites with reciprocal links risk being penalized.

Condo Broker robot

Online Brokerage Services See spider .

Yacht Broker robots.txt file

Art Brokerage A file which is used to inform the search engine spider which pages on a site should not be indexed. This file sits in your site's root directory on the web server. (Alternatively, you can do a similar thing by placing tags in the header section of your HTML for search engine robots/spiders to read.

Online Stock Broker Sandbox

Boat Brokerage Many SEO experts believe that Google 'sandboxes' new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site). Likewise, if Google detects a sudden increase (i.e. many hundreds or thousands) in the number of links back to your site, it may sandbox them for a period (or in fact penalize you by lowering your ranking or blacklisting your site altogether).

Mortgage Broker Dallas SEO

Pyramid Brokerage Search Engine Optimization. The art of making your website relevant and important so that it ranks high in the search results for a particular word.

Broker Save Ticket SEO copywriter

Future Brokerage A 'copywriter' who is not only proficient at web copy, but also experienced in writing copy which is optimized for search engines (and will therefore help you achieve a better search engine ranking for your website).

Broker Js Ticket search engine

Top Brokerage Firm A search engine is an online tool which allows you to search for websites which contain a particular word or phrase. The most well known search engines are Google, Yahoo, and MSN.

Broker Daddy Ticket site map

Ash Brokerage A single page which contains a list of text links to every page in the site (and every page contains a text link back to the site map). Think of your site map as being at the center of a spider-web.

Structured Settlement Broker SPAM

Sail Boat Brokerage Generally refers to unwanted and unrequested email sent en-masse to private email addresses. Also used to refer to websites which appear high in search results without having any useful content. The creators of these sites set them up simply to cash in on their high ranking by selling advertising space, links to other sites, or by linking to other sites of their own and thereby increasing the ranking of those sites. The search engines are becoming increasingly sophisticated, and already have very efficient ways to detect SPAM websites and penalize them.

Land Broker spider

Fidelity Brokerage Services Google finds pages on the World Wide Web and records their details in its index by sending out 'spiders' or 'robots'. These spiders make their way from page to page and site to site by following text links.

House Of Broker Sponsored Links

Freight Brokerage Service Paid advertising which displays next to the natural search results. Customers can click on the ad to visit the advertiser's website. This is how the search engines make their money. Advertisers set their ads up to display whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results, but are normally labeled "Sponsored Links", and normally take up a smaller portion of the window. These ads work on a Pay-Per-Click (PPC) basis (i.e. the advertiser only pays when someone clicks on their ad).

Broker John Ticket submit

Commercial Real Estate You can submit your domain name to the search engines so that their 'spiders' or 'robots' will crawl your site. You can also submit articles to 'article submission sites' in order to have them published on the Internet.

Broker Hate Ticket text link

Brokerage Service A word on a web page which the reader can click to visit another page. Text links are normally blue and underlined. Text links are what 'spiders' or 'robots' use to jump from page to page and website to website.

Insurance Agent Broker URL

List Brokerage Uniform Resource Locator. The address of a particular page published on the Internet. Normally in the form http://www.yourbusinessname.com/AWebPage.htm.

Broker Cheap Ticket Trick web copy

Vanguard Brokerage See copy .

Broker Price Opinion web copywriter

Brokerage Fee A 'copywriter' who understands the unique requirements of writing for an online medium.

Broker Ticket webmaster

Discount Stock Brokerage A person responsible for the management of a particular website.

Mortgage Broker Houston wordcount

Commodity And Future Brokerage The number of words on a particular web page.

Broker Rakim Ticket World Wide Web (WWW)

Investment Broker The vast array of documents published on the Internet. It is estimated that the World Wide Web now consists of approximately 11.5 billion pages.

Best Brokerage Firm * Glenn Murray is an SEO copywriter , advertising copywriter , and Article Submission Specialist . He is a director of article submission alternative , ArticlePR , and also of copywriting studio Divine Write . He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com . Visit http://www.divinewrite.com or http://www.ArticlePR.com for further details, more FREE articles, or to download his free SEO e-book, SEO Secrets .

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