Brokers and Brokerage

Jupiterresearch Ranks Ameritrade The Top Online Brokerage

Sees Mixed Impact Of Merger With TD Waterhouse

(New York, NY - July 26, 2005) - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that a newly published report ranking online brokerages places Ameritrade ahead of all others analyzed. The JupiterResearch report entitled "Brokerage Composite Online Rating of Effectiveness (CORE)," uses a proprietary ranking method based on sophisticated site traffic variables, number of accounts, assets under management (AUM) and average daily trade figures and allows brokerage firms to assess their competitive strengths and areas of exposure online and offline. The firms analyzed in the report are Ameritrade, Fidelity, Scottrade, Charles Schwab, E-Trade, TD Waterhouse and Harrisdirect.
According to the JupiterResearch report, based on measures taken in the fourth quarter of 2004 (the most recent that were consistently available), Ameritrade returned the strongest overall results, with the best returns in measures for both customer intensity (customer minutes per month) and hyper-usage (the percentage of highly engaged site visitors). Ameritrade's high hyper-usage score suggests that its customer base has a greater percentage of active customers than the other surveyed firms. In terms of size, while Ameritrade gained a significant number of accounts through an aggressive acquisition strategy dating back to 2001, prior to the impending merger with TD Waterhouse, the firm still lags behind Fidelity in unique visitors and behind Fidelity and Schwab in number of accounts.

Business Brokerage "The online brokerage sector is going through a rationalization process," stated Asaf Buchner, associate analyst at JupiterResearch. "The players are seeking scale and diversified sources of revenue, as they continue to confront downward pressure on trading commissions and a limited pool of active online traders," added Buchner.

Ameritrade Online Brokerage Ameritrade is an online brokerage that provides high value. A stock trade only costs $10.99 with Ameritrade. Note that there is a minimum of $ IRA account, only $1000 for an IRA account. If you drop below that value you're assessed a $ quarter inactivity charge. That's far less than other competing companies charge. You can also write checks on the money in Ameritrade, as well as work with mutual funds.

Forex Broker A sign of this rationalization is the announcement that Ameritrade agreed to acquire the U.S. operations of TD Waterhouse. The report notes that the combined firm will have significantly greater online reach (unique visitors) because of little customer duplication across the two institutions, but will still be outpaced slightly by Fidelity. According to the JupiterResearch CORE measures, TD Waterhouse appears to attract more casual traders than Ameritrade. While the combined firm will have significantly greater assets under management, JupiterResearch expects that a decline in the percentage of customers who are active traders will jeopardize the firm's top spot on the next CORE ranking.

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Online Brokerage The complete findings of this report are immediately available to JupiterResearch clients online. For additional information on the report or JupiterResearch's Brokerage and Wealth Management research service visit www.jupiterresearch.com or contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or researchsales@jupitermedia.com.

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Real Estate Broker About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com), headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. Jupitermedia includes JupiterImages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like Brand X, FoodPix, Botanica, Nonstock, Comstock Images, Creatas Images, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Goodshoot Images, Photos.com, HemeraImages.com, Ablestock.com, PhotoObjects.net, Clipart.com and Animations.com; and JupiterWeb, the online media division of Jupitermedia which operates five distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; ClickZ.com for interactive marketers; and Graphics.com, for creative professionals. JupiterWeb properties include more than 170 Web sites and over 170 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and IT Service Management Forum.

Although online brokerage has lost some of its cachet, firms have built a solid franchise. Trade Group Inc. (www.etrade.com) had its seventh straight quarter of operating profits in the first quarter, generating $19.4 million in earnings before a charge related to a change in accounting rules. Ameritrade Holding Corp. (www.ameritrade.com) had net income of $11 million in its fiscal first half, ended March 29.

Agency Brokerage Spark "Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release which are not historical facts are "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The potential risks and uncertainties address a variety of subjects including, for example, the competitive environment in which Jupitermedia competes; the unpredictability of Jupitermedia's future revenues, expenses, cash flows and stock price; Jupitermedia's ability to integrate acquired businesses, products and personnel into its existing businesses; Jupitermedia's dependence on a limited number of advertisers; and Jupitermedia's ability to protect its intellectual property. For a more detailed discussion of such risks and uncertainties, refer to Jupitermedia's reports filed with the Securities and Exchange Commission pursuant to the Securities Exchange Act of 1934. The forward-looking statements included herein are made as of the date of this press release, and Jupitermedia assumes no obligation to update the forward-looking statements after the date hereof.

Taken together the retail web sites ranked in the Top 500 Guide accounted for 63% of all online retail sales in the U.S.

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