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GM Jolts Electric Vehicle Market

Business Brokerage General Motors Corp., which is suing in federal court to block California's zero-emission vehicle mandate, has decided nevertheless to jump into the market with its own version of a low-speed neighborhood electric vehicle.

The Drive Automotive Performance Park is also a unique marketing strategy for GM. Steve Tihanyi, general director, marketing and entertainment alliances for GM said, % The Drive% represents a significant marketing opportunity for General Motors, filled time for the millions of people who live in or visit Las Vegas.% Tihanyi added that %"his platform elevates the driving experience, without pressure to buy, to another level that has never been presented within the U.S.%

Forex Broker The giant auto maker's tactics, however, are upsetting other auto makers, environmentalists and some regulators.

drivers 65 million people said that their vehicle was not outfitted to fit their lives, which represents an untapped market of $10 billion.

Online Brokerage GM, which has publicly questioned the safety of the golf-cart- based neighborhood electric vehicles, plans to give away 5,000 NEVs. In doing so, it seeks to collect enough bonus credits from the state to satisfy its entire zero-emission vehicle requirement under the so-called ZEV Mandate that kicks in with the launch of the 2003 model year. The California Air Resources Board says there are "some concerns" that GM's program violates the spirit of the mandate and that the auto maker is seeking to gain undeserved credits. A ruling from the board on whether GM can earn full credit for a limited-use give-away program is expected as early as next week.

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Real Estate Broker Whereas its Big Three rivals Ford Motor Co. and DaimlerChrysler are selling their NEV products to agencies, institutions and individuals, GM plans to give its two-passenger Pathways to businesses, schools, hospitals and other agencies and institutions that would use them only in closed-campus environments and not take them on most public roads.

What is a ticket broker TicketsNow permits a number of professional ticket sellers to list their inventories on our site. Among our thoroughly screened listing sellers are reputable ticket brokers. A broker is defined as "One hired for a fee to negotiate purchases, contracts, or sales." A ticket broker does just that. There are people who want to sell their tickets and there are also people who want to buy those same tickets. There are two ways that a broker can do this. The broker can buy the tickets outright from the seller and hope that they can sell them. If the market drops or the tickets don't get sold the broker incurs the loss. The second way is the broker could take the tickets from the seller on consignment and keep a fee if they are sold. Either way a ticket broker puts the buyers and the sellers together for a fee.

Agency Brokerage Spark And the company is giving the NEVs only for a year, after which the recipients could buy them at a steep discount or return them to GM and its partners, Georgia golf cart maker Club Car Corp. and Detroit-based ZEV Exchange, a company started last year to broker zero-emission vehicles and the credits that auto makers can earn for providing them.

OnStar is a safety and security system exclusively for GM vehicles that feature 24 hours access to a live specially trained Advisor to help users with various safety and security issues such as air bag deployment. It also provides a connection to emergency assistance. free calling is also provided. Some of OnStar%š current features include tracking a stolen car, unlocking a car whenever the keys are lost or left inside and summoning emergency services in case of an accident. Currently, four million vehicles from GM are equipped with OnStar. The system will be available in 50 vehicles from GM this 2006.

Business Broker "There is some question as to whether GM should receive full credit if it is only placing the vehicles for one year," said Jerry Martin, a spokesman for the California air board.

Brokerage Account Said David Modisette, executive director of the California Electric Transportation Coalition: "Our concern, not just with GM but with all the auto makers, is that when you start giving them away, then you are not trying to make a real business out of it but are using it purely as a way to satisfy regulatory issues. That's not really a good-faith effort to create a real market."

Stock Broker At the same time, GM is sponsoring a bill in the state Legislature that could give the California Highway Patrol unilateral authority to restrict NEVs to streets with speed limits of 25 mph or less.

Brokerage Online Stock Trading The bill's author, Assemblyman John Campbell (R-Irvine), said Wednesday that he was aware of concerns that the measure favors GM and would withdraw it if Ford and DaimlerChrysler would not endorse it as well.

Broker Justin Ticket Currently, the vehicles are permitted on streets with speed limits of up to 35 mph. DaimlerChrysler believes that a lower limit would effectively kill NEVs' usefulness, said legislative affairs officer Reg Modlin, because people would be unable to take them out of their residential neighborhoods for trips, say, to the supermarket.

Real Estate Brokerage "We oppose [the bill] because it is basically a GM strategy to mess with their competitors," said V. John White, Sacramento-based lobbyist for the Sierra Club.

Commodity Broker The purpose of a NEV is to provide an alternative to pollution-causing gasoline-powered vehicles. Supporters say that many local trips now made in standard automobiles or trucks could be made in NEVs, reducing pollution while allowing individuals the freedom a personal vehicle offers.

Brokerage House There are only about 1,000 NEVs in use in California now--including scores of the Neighbor model from Ford-owned Think Mobility that were donated by Ford to the national parks in the state. But the ZEV Mandate is expected to foster their rapid growth if it survives the federal court challenge being pressed by GM and DaimlerChrysler.

Real Estate Broker Exam That's because the mandate requires major auto makers to provide a small number of zero- emission vehicles for "placement" with consumers in California each year. Cart-based NEVs are one such type of vehicle, and far more expensive full-function electric cars and trucks are another.

Brokerage Services GM and other auto makers have said they cannot sell standard-size electric vehicles for even a small fraction of what they cost to build, and the mandate allows them for a time to offset the requirement for those vehicles with NEVs.

Broker Live Ticket Because of a complex system of extra credits for early introduction, GM would get credit for 20,000 zero-emission vehicles if it placed just 5,000 NEVs in the state this year. That would enable the auto maker to satisfy its ZEV requirement without having to build or market larger vehicles.

Online Brokerage Firm GM has seized on the mandate's use of the term "placement" to mean that it can give the carts away. Nowhere in the mandate is there a requirement that the vehicles be sold. Some credits are granted for providing vehicles that can be sold, and more credits are granted for placement.

Security Broker Dealer Representatives for Ford and DaimlerChrysler said their companies would not criticize a competitor's market tactics. But privately, the companies are furious, seeing GM's move as hampering efforts to build a sustainable market in which motorists willingly buy alternative-fuel vehicles such as the battery-powered NEVs.

Coldwell Banker Residential Modlin, who described the neighborhood vehicles sold by DaimlerChrysler subsidiary Global Electric Motorcars as larger, "with more features and more utility," than the GM Club Car vehicles, said Chrysler executives "certainly hope the GM approach won't have a negative affect on the market."

Freight Broker Sara Tatchio, Ford's environmental affairs spokeswoman, said each auto maker "has to take its own approach ... but we would like to have seen the market develop in a more natural manner" with competitive selling.

Freight Brokerage For its part, GM said there is no reason to criticize its plan.

Broker Lie Ticket "It's a free market, and if we believe it is in the best interest of GM, then we will go ahead and do that," spokesman Donn Walker said of the giveaway. "Our competitors are free to lower their prices. It's no different than big incentives on sedans. Maybe this will help bring the cost to consumers down."

4th Boost Brokerage By Indeed, although DaimlerChrysler's GEM vehicles list for $5,995, they are being sold through membership chain Costco for $3,995.

Florida Mortgage Broker The benefits of the program to GM, Walker said, are that "we gain ZEV credits and meet compliance standards; it allows us to do some good by placing them mainly with nonprofit organizations; and it helps us gain insight and research into NEVs, the market for them and their use patterns because we are requiring those who get them to fill out occasional surveys."

Insurance Brokerage By John O'Dell
Los Angeles Times - 7/5/2002

Topic: Transportation

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