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ComScore Reports Online Shopping Rise

Business Brokerage Internet consumers jumped head first into the holiday spirit, ringing up a record $2 billion in online sales in the week after Thanksgiving, a study reported.

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Forex Broker According to comScore Networks , an online market research firm based in Reston, Va., Internet consumer spending is on track to reach a fourth-quarter record, buoyed by a 34 percent jump in sales the week after the Thanksgiving holiday from a year earlier.

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Online Brokerage The $2 billion spent online by consumers in the week after Thanksgiving, compared with about $1.5 billion in the year-earlier week, provided a substantial boost to Internet retailers` holiday-season sales, said Michelle David Adams, vice president of comScore Networks.

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Real Estate Broker The firm records Internet sales from more than 50,000 online merchants, including Amazon.com (AMZN: Research, Estimates), on a daily basis.

day Thanksgiving weekend. Americans spent $305 million online Friday, up 22% from the same day a year ago, according to research firm comScore Networks. NetRatings said its Holiday eShopping Index, which tracks traffic to 100 Web sites, jumped 29% Friday from a year earlier. While complete data on Cyber Monday sales won't be available until later this week, the experience of Timberland and of other online retailers suggests that yesterday was a very strong Internet shopping day.

Agency Brokerage Spark "Holiday e-commerce spending continues to gather momentum as retailers enter the most intensive weeks of the holiday shopping season," Adams said.

A recent study carried out by international internet information provider comScore discovered that 217 million people were online gamers, accounting for almost a third of all people who use the internet. Even more interesting is the number of female aficionados. In 2004, 25% of all gamers were female but recent reports indicate that this number has rocketed. One US study showed that more than half of all online gamers are now women, most of whom are aged 30 to 35 years old.

Business Broker "While travel spending was the dominant force pushing e-commerce trends higher in the off-season, non-travel sales have now become the growth engine, as consumers come online in droves to take advantage of the Internet`s convenience, competitive pricing and wide product selection," she said.

Brokerage Account While overall holiday retail sales are expected to grow modestly, online shoppers are expected to spend $25 billion to $26 billion in the fourth quarter, up 58 percent to 65 percent from $15.8 billion last year, according to comScore.

Stock Broker Cumulative consumer online sales from Nov. 1 through Dec. 6 reached $8.2 billion, up 29 percent from the same period a year earlier year, as shoppers increased purchases of products they traditionally felt more comfortable buying in stores, according to comScore.

Brokerage Online Stock Trading "Things like books, CDs and DVDs have had strong sales in past years," Adams said. "Now consumers are buying more personal objects such as apparel and accessories, and jewelry and watches, two categories that demonstrate an increased comfort level with buying online."

Broker Justin Ticket Spending on jewellery and watches rose 66 percent to $121 million between Nov. 1 through Dec. 6, compared with the year-earlier period, while spending on apparel and accessories increased 26 percent to $902 million over the same time.

Real Estate Brokerage Analyst Allyson Rodgers of brokerage Ragen MacKenzie said online retail sales should be healthy this holiday season as a growing number of shoppers use the Internet to respond to promotions, search for products and compare prices.

Commodity Broker "Conditions for e-commerce for this year are better than in previous years," Rodgers said.

Brokerage House Related stories on ITN:
(28/11/2002) 2nd Annual Holiday e-Spending Report Says Spending up 28% to Nearly $78 Per Person

Real Estate Broker Exam (15/11/2002) Survey Says Late Shopping Rush Jumpstarts 2002 Online Holiday Shopping Season

Brokerage Services (17/04/2002) comScore Networks Delivers e-Commerce Review

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