About Brokers

Last time I checked, there were 25,000 response lists and 50,000 compiled lists currently on the market. Among all of these lists, you'll find hundreds that work for fundraising appeals. Actually, you likely won't find them. Locating the best names for your mailing is complicated and best left to an experienced list broker.

Business Brokerage A list broker is a specialist who researches and recommends lists for you, and manages all the paperwork and other details of renting the list.

Forex Broker An experienced list broker:

• helps you find new lists


• identifies profitable segments on unlikely lists


• helps you create a matrix for testing your mailing against other lists


• negotiates the best prices for you with the list owner


• recommends other media (such as email) to consider testing


• makes sure the list gets to your lettershop on time


• helps you evaluate your response rates, gift income and other results


• manages invoicing for lists you rent

A Typical List Rental Transaction

1. You phone a list broker that specializes in the non-profit sector


2. You describe your organization's mission, including what you do and who you help


3. You describe your ideal donor (such as "female, 55 years old, married, owns home, $150,000 household income, cares about animal welfare, lives in the United States and responds to direct mail fundraising appeals from animal rights organizations")


4. You email the list broker a PDF sample of the direct mail package that you are going to mail to the list, and the list broker forwards it to the list owner


5. The list owner reviews and approves your package


6. You tell the list broker the following


1. the selects you want, if any*


2. how many names you want to order


3. when you will mail your piece


4. when you need to receive the names


5. where you want the names to be sent (your lettershop, usually)


7. The list broker prepares your list and sends it to your lettershop or service bureau


8. Your lettershop keys your reply device and other components so you can track the results of this mailing back to this list


9. You mail your package to the names on the list


10. You process each donation you receive, adding the names to your database (they are yours to keep), and flagging each new donor record to note the package and list used to acquire the donor

* A select is a process that the list broker conducts on your behalf to choose only some names from the entire list. You might ask the broker to select names from a particular zip code, for example, and only rent you those
names.

Online Brokerage Mailing list brokers know the industry. The firms they work for have researched and tested thousands of lists. So working with a qualified mailing list broker is vital.

Home Purchase You can often negotiate a lower sale price by employing a buyer broker who works for you not the seller. If the buyer broker or the broker's firm also lists properties, there may be a conflict of interest, so ask them to tell you if they are showing you a property that they have listed. Do not purchase any house until it has been examined by a home inspector that you selected. Renting a Place to Live

Real Estate Broker © 2006 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the Author" message).

If you are unavailable or if you refuse delivery of your tickets, the tickets may be listed for sale on consignment with Premium Inventory, the preferred broker of TicketsNow.

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Business Broker ABOUT THE AUTHOR

Brokerage Account Alan Sharpe is a professional fundraising letter writer, instructor, coach, author and newsletter publisher who helps non-profit organizations to raise funds, build relationships and retain loyal donors using cost-effective, compelling, creative fundraising letters. Sign up for free weekly tips like this at http://www.RaiserSharpe.com

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