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TORONTO November 18, 2004 -- 24/7 Canada Inc., Canadas leading Web advertising and permission-based email marketing company, a division of 24/7 Real Media, Inc. (NASDAQ: TFSM), today announced an exclusive Web advertising representation agreement with the Greater Toronto Airports Authority (GTAA), Canadas leading international gateway.
Effective immediately, the 24/7 Canada sales force will represent GTAA.com for Web advertising sales. GTAA.com provides travellers with the ability to check flight arrivals and departures, locate airport hotels, connect with car rental agencies, limousine service and local transportation.

Jay Aber, president of 24/7 Canada, said: GTAA.com offers travel advertisers an outstanding opportunity, as it meets the needs of many marketers who have been frustrated by the lack of quality, unbiased, online travel advertising media in Canada. Weve run dozens of campaigns on the GTAA.com site to date, and many advertisers especially those within the travel industry -- are seeing above average results.

Steve Shaw, vice president, Corporate Affairs for the GTAA, said, The Greater Toronto Airports Authority is continually looking for ways to generate new non-aeronautical revenue. This is another great opportunity and represents a unique initiative for airport authorities in Canada.

About GTAA.com
GTAA.com is the Web site of the Greater Toronto Airports Authority. It is the operator of Toronto Pearson International Airport, one of the largest airports in North America in terms of passenger and air cargo traffic. In 2003, the airport handled approximately 24.7 million passengers. GTAA.com provides travellers with information on arrivals and departures, airport hotels, car rental agencies, limousine services and local transportation.

About 24/7 Canada
24/7 Canada, a subsidiary of interactive marketing and technology pioneer 24/7 Real Media (NASDAQ: TFSM), targets and delivers audiences for Canadian publishers and marketers. 24/7 Canada provides creative Internet advertising media programs, integrated website marketing sponsorships, highly targeted permission-based e-mail recommendations and effective Web ad serving and analytics technology solutions. With offices in Toronto and Montreal, 24/7 Canada is the number one permission-based email list broker and manager in Canada and sells advertising for such leading websites as ICQ, Yellow Pages Group, Marketing Magazine, LeDevoir.com, Osprey Media Group and AmericanGreetings.com.

Caution concerning forward-looking statements
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of November 18, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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