About Brokers

WFUV Breaks into the Arbitron Internet Broadcast Ratings 03.02.04

NEW YORK, March 2, 2004 WFUV, the public radio station and NPR affiliate for Fordam University in New York City ranked as the number 47 Internet Broadcaster station with 57,076 hours of Total Time Spent Listening for the week of February 9, according to Arbitron Internet Broadcast Ratings.
AOL Radio@Network and LAUNCH were the top-ranked commercial Internet Broadcasters with 6,236,077 and 4,686,412 hours of Total Time Spent Listening (TTSL), the sum total of hours listeners tune to a given station or network, respectively. MUSICMATCH was the top-ranked non-commercial Internet Broadcaster, with 1,643,059 hours of TTSL. MUSICMATCH reported problems with their server data for the week of February 9, resulting in ratings that are lower than prior weeks. The Adsertion Network was ranked as the top Internet Radio Advertising Sales Network with 898,157 TTSL.

MUSICMATCH Artist Match was the top non-commercial Internet Broadcast Station with 950,830 hours of TTSL. Virgin Radio was ranked as the highest commercial Internet Broadcast Station with 291,483 hours of TTSL.

The top Content Delivery Networks (CDN) were Live365 and StreamGuys with 2,830,838 TTSL and 540,120 TTSL, respectively. The Total Time Spent Listening for these Content Delivery Networks is the sum of all tuning to stations streamed by the CDN including commercial and non-commercial stations.

Business Brokerage Internet Broadcasters and Sales Networks Weekly Top 15 (Feb 9 Feb 15)

Rank	Company	Type	TTSL	CUME
1	AOL Radio@Network	commercial	6,236,077	1,533,384
2	LAUNCH	commercial	4,686,412	1,018,692
3	MUSICMATCH	non-commercial	1,643,059	461,228
4	The Adsertion Network	sales network	898,157	121,131
5	Educational Media Foundation	non-commercial	416,167	56,466
6	Virgin Radio	commercial	411,768	82,491
7	AccuRadio	commercial	237,290	88,892
8	KillerOldies.com	commercial	131,369	22,533
9	KPLU	non-commercial	101,471	13,858
10	WOXY-FM	commercial	90,434	15,765
11	Emap	commercial	87,690	39,425
12	Mak Radio	commercial	82,674	23,567
13	WKSU-FM	non-commercial	79,350	20,666
14	WBUR	non-commercial	79,226	24,081
15	Beethoven	commercial	75,971	12,131

18 AM Rating + 5 Rating + 5 Rating + 5 Rating + 5 Rating + It does exactly what I need it to, give my family the internet. I don't lose the internet unless the cable provider decides to break a line while digging. The power plug is rather large on mine, but I can see they moved the DC adapter to the middle of the cord, which I would enjoy, but hey, it works!

Forex Broker Arbitron Internet Broadcast Stations Weekly Top 50 (Feb 9 Feb 15)

Rank	Station/Type/Format	Owner/Network/URL	TTSL	Cume
1	MUSICMATCH Artist Match (non-commercial) Miscellaneous	MUSICMATCH www.musicmatch.com	646,975	247,438
2	K-LOVE (non-commercial) Contemporary Christian	Educational Media Foundation www.klove.com	321,523	40,371
3	AOL Top Country (commercial) Country	AOL Radio@Network music.netscape.com/radio/	268,191	104,256
4	Virgin Radio/1215 AM & 105.8 FM (commercial) Adult Contemporary	Virgin Radio www.virginradio.co.uk	249,934	58,007
5	AOL Smooth Jazz (commercial) Smooth Jazz	AOL Radio@Network music.netscape.com/radio/	245,598	52,866
6	AOL Love Songs (commercial) Love Songs	AOL Radio@Network music.netscape.com/radio/	236,516	93,766
7	AOL Lite Rock (commercial) Soft Rock	AOL Radio@Network music.netscape.com/radio/	234,628	43,938
8	AOL Top Pop (commercial) Pop	AOL Radio@Network music.netscape.com/radio/	229,314	125,246
9	AOL Awesome 80s (commercial) 80s	AOL Radio@Network music.netscape.com/radio/	209,374	72,391
10	AOL Classic Rock (commercial) Classic Rock	AOL Radio@Network music.netscape.com/radio/	200,596	64,182
11	AOL Oldies (commercial) Oldies	AOL Radio@Network music.netscape.com/radio/	157,553	56,132
12	AOL Pop Rock (commercial) Rock	AOL Radio@Network music.netscape.com/radio/	154,493	50,574
13	AOL Top Jams (commercial) Miscellaneous	AOL Radio@Network music.netscape.com/radio/	144,050	111,425
14	AOL Top Alternative (commercial) Alternative	AOL Radio@Network music.netscape.com/radio/	143,159	78,216
15	MUSICMATCH Top Hits (non-commercial) Contemporary Hit Radio / Top 40	MUSICMATCH www.musicmatch.com	140,274	74,059
16	AOL Super 70s (commercial) 70s	AOL Radio@Network music.netscape.com/radio/	134,237	40,673
17	MUSICMATCH Artist On Demand (non-commercial) Miscellaneous	MUSICMATCH www.musicmatch.com	133,786	41,559
18	AOL R&B SlowJams (commercial) R&B	AOL Radio@Network music.netscape.com/radio/	133,038	53,117
19	Killer Oldies (commercial) Adult Alternative	KillerOldies.com www.killeroldies.com	131,369	22,533
20	AOL New Age (commercial) New Age	AOL Radio@Network music.netscape.com/radio/	124,885	30,120
21	AOL R&B Fresh (commercial) R&B	AOL Radio@Network music.netscape.com/radio/	115,573	41,639
22	Virgin Radio Classic Tracks (commercial) Classic Rock	Virgin Radio www.virginradio.co.uk	109,862	25,059
23	AOL 90s Country (commercial) 90s	AOL Radio@Network music.netscape.com/radio/	106,600	43,107
24	AOL Sinatra Style (commercial) Miscellaneous	AOL Radio@Network music.netscape.com/radio/	104,921	45,191
25	Air 1 (non-commercial) Contemporary Christian	Educational Media Foundation www.air1.com	94,643	16,956
26	WOXY-FM (commercial) Modern Rock	WOXY-FM www.woxy.com	90,434	15,765
27	MUSICMATCH Soft Hits (non-commercial) Soft Rock	MUSICMATCH www.musicmatch.com	84,878	23,617
28	AOL Modern Gospel (commercial) Gospel	AOL Radio@Network music.netscape.com/radio/	83,663	18,461
29	Mak Radio (commercial) Miscellaneous	Live365.com www.makradio.com	82,675	23,567
30	MUSICMATCH Genre Match (non-commercial) Miscellaneous	MUSICMATCH www.musicmatch.com	80,889	35,351
31	AOL Christian (commercial) Miscellaneous	AOL Radio@Network music.netscape.com/radio/	80,743	23,236
32	WBUR (non-commercial) Miscellaneous	WBUR www.wbur.org	77,700	23,708
33	AOL 90s Alternative (commercial) Alternative	AOL Radio@Network music.netscape.com/radio/	77,333	37,505
34	Beethoven.com (commercial) Classical	Beethoven.com www.beethoven.com	75,971	12,131
35	AOL Classical 101 (commercial) Classical	AOL Radio@Network music.netscape.com/radio/	75,932	24,533
36	AOL Acoustic Rock (commercial) Rock	AOL Radio@Network music.netscape.com/radio/	72,215	25,218
37	AOL 90s Pop (commercial) Pop	AOL Radio@Network music.netscape.com/radio/	71,698	37,939
38	KPLU (non-commercial) Miscellaneous	KPLU www.kplu.org	71,343	8,953
39	AOL Romantic Jazz (commercial) Jazz	AOL Radio@Network music.netscape.com/radio/	71,207	22,891
40	MUSICMATCH Country Hits (non-commercial) Country	MUSICMATCH www.musicmatch.com	70,694	20,694
41	AOL Pop Mix (commercial) Pop	AOL Radio@Network music.netscape.com/radio/	70,032	29,215
42	AOL Grammy (commercial) Miscellaneous	AOL Radio@Network music.netscape.com/radio/	69,153	78,597
43	AOL Easy Listening (commercial) Miscellaneous	AOL Radio@Network music.netscape.com/radio/	66,624	23,780
44	WXPN-FM (non-commercial) Adult Alternative	WXPN-FM www.xpn.org	61,011	11,503
45	AOL Adult Rock (commercial) Rock	AOL Radio@Network music.netscape.com/radio/	59,858	21,823
46	AOL Alternative Mix (commercial) Miscellaneous	AOL Radio@Network music.netscape.com/radio/	59,226	30,260
47	WFUV (non-commercial) NPR/Miscellaneous	Fordam University wfuv.org	57,076	9,238
48	AOL MotownSound (commercial) Mowtown	AOL Radio@Network music.netscape.com/radio/	53,753	21,458
49	AOL XtremeAltRock (commercial) Rock	AOL Radio@Network music.netscape.com/radio/	51,199	38,793
50	AOL Baroque (commercial) Miscellaneous	AOL Radio@Network music.netscape.com/radio/	51,142	17,951

Before the Internet, end brokers that catered mainly to executive clientele, who sought the best seats in the house and tended to be less price sensitive.

Online Brokerage Notes:

1. TTSL (Total Time Spent Listening), sometimes referred to as Aggregate Tuning Hours (ATH), is the total number of hours tuned to a given station or network in the reported time period.
2. Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period. This estimate is derived using an algorithm that takes into account unique media player GUIDs, unique IP addresses and other variables during the reported time period.
3. The ratings may not reflect all tuning for the measured stations or channels since Arbitron may have received incomplete or unusable server data.
4. As Arbitron Internet Broadcast Ratings (powered by MeasureCast technology) transitions to a subscription-only service, some stations previously reported in the ratings have elected not to subscribe to the service and will no longer be included.
5. The 128K MP3 and all Ogg streams for Virgin Radio/1215 AM & 105.8 FM are not currently measured by Arbitron Internet Broadcast Ratings.
6. Due to a switch in Content Delivery Networks, tuning for The Adsertion Network is lower for the week of February 2.
7. MUSICMATCH reported problems with their server data for the week of February 9, resulting in ratings that are lower than prior weeks.

About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitrons core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Internet Broadcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter, a new technology for radio, television and cable ratings.

Arbitrons marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 825 full-time employees; its executive offices are located in New York City.

Through its Scarborough Research joint venture with VNU, Inc., Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper, outdoor and online industries.

# # #

All names are the property of their respective owners.

By the way, due to the increasing royalties involved in broadcasting Internet Radio, you might have a tough time logging into RealSmoothRadio during peak times of the day.

[ Comment, Edit or Article Submission ]